Google AdWords & Yahoo PPC campaigns

A Pay per click ad campaign is essential to your strategy of building your brand and enhancing its visibility. With the technical proficiency of giants like Yahoo and Google behind you, your brand is sure to gain popularity quickly. Some of the highlights of using this strategy:

You can reach out to your target customers directly. Google will inform you of the slightest search on accounting and tax help and give you the necessary information.

Your ad campaign is formulated to be carried out in your area. This gives you a local basis of popularity.

You only have to pay every time a person clicks on your ad. Your ad might be viewed in hundreds of locations, but you only have to pay when it is clicked on. It's a great money saving opportunity!

You have complete control over your expenses i.e. you can decide a budget limit, and stick to it every month. If your limit is crossed before the month is over, your ads won't run for the remainder of the month.

Benefits you get:

We set up a local campaign for you, using keywords like "accountant", "taxes" and "CPA". These keywords are very broad, ensuring you come up first in local searches.

National Campaign

A national campaign was established, similar to the local campaign except it used more detailed keywords such as "Chicago accountant" or "Chicago tax help". This would bring up your name on a national level.

Keyword Selection

Your campaign will be customised according to your every need. We start with two campaigns, 120 ad groups and 1500 effective words and phrases that are guaranteed to bring in results. The statistics are streamlined until the campaign talks about all your services while using as many key words as possible.

Ad Copy

We have carried out a great deal of research which will benefit you when we give you a suggested ad copy. This is a growing entity that continuously develops to bring you more clicks.

Bidding Strategies

Higher bidding leads to higher positions and a larger amount of clicks. Lower bidding means lower positioning and a lesser amount of clicks- but also, a higher quality of clientele. The decision is yours, and there onwards we organise it.